WordPress Conversion Optimization Guide
A practical CRO framework for WordPress: clarify the goal, diagnose friction, improve the page, measure behavior, and test meaningful changes.
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Core workflow
- Choose a specific conversion event.
- Segment by page and traffic intent.
- Look for message mismatch and unnecessary friction.
- Fix obvious usability problems before testing minor variants.
- Use evidence to form a testable hypothesis.
- Track business outcomes rather than vanity metrics.
Tool choice comes after the workflow
Software should remove friction from a defined process. Avoid selecting a plugin first and then inventing a strategy around its feature list.