What Is a Landing Page?

A landing page is a focused destination built around a specific visitor intent and next action, such as subscribing, registering, requesting information, or buying.

Core workflow

• Define the traffic source.
• Clarify the single desired action.
• Write a message that continues the promise from the ad, email, or search result.
• Use proof and objection handling appropriate to the offer.
• Measure the action that matters.

Tool choice comes after the workflow

Software should remove friction from a defined process. Avoid selecting a plugin first and then inventing a strategy around its feature list.