Landing Page vs Homepage: What’s the Difference?

Understand when to use a focused landing page instead of a broad homepage, and how their navigation, messaging, and conversion goals differ.

Core workflow

• A homepage serves multiple visitor types and discovery paths.
• A landing page normally serves a narrower campaign or intent.
• Homepages usually keep broader navigation.
• Landing pages often reduce competing actions.
• Either page can convert; they simply have different jobs.

Tool choice comes after the workflow

Software should remove friction from a defined process. Avoid selecting a plugin first and then inventing a strategy around its feature list.