How to A/B Test a WordPress Landing Page

A landing-page testing workflow for choosing a hypothesis, creating a variant, defining the goal, running the test, and applying the result.

Core workflow

• Start with a specific conversion problem.
• Write a hypothesis that explains why the change should help.
• Change one coherent concept per variant when possible.
• Define the conversion goal before traffic is split.
• QA both variants on desktop and mobile.
• Run the test long enough to collect useful evidence.
• Document what you learned even when the variant loses.

Tool choice comes after the workflow

Software should remove friction from a defined process. Avoid selecting a plugin first and then inventing a strategy around its feature list.